New movie coming out June 7...
It has absolutely nothing to do with the music business, but one of the ways they're promoting it will help you double your show attendance...
Yesterday, I was at the self-checkout at Kroger. It usually prints out coupons for food it thinks you'll like, but instead, it printed this...
Like you and your music, the biggest issue new movies face is that nobody knows about them. Sure, the trailer above is online, and it's available to anybody, but if you don't know it exists, it might as well not.
The BOGO (Buy One, Get One) offer above, which you can modify and use for your live gigs, works because of this:
Almost nobody goes to a show alone.
There is no "one ticket" option here. If somebody wants to take advantage of the freebie, he has to buy a ticket and that means he ends up with two. A single person doesn't need two tickets to the same show, so he's very likely to start talking to his friends about attending the event with him.
This starts a discussion.
"Oh, you don't know about this movie? Check this trailer online, because it's hilarious..."
If you do a promotion like this for your band, the conversation will be more like:
"Oh, you don't know about this band? They are awesome! Here's a link to some music..."
What's that worth? Much more than the price of the free ticket you're giving away.
What is the price of a ticket anyway? For club shows, it's almost nothing, because club shows have a fixed cost. You can play to 100 people for about the same price as you can play to 50, so why not bring in as many people as possible?
The longtern payoff is much better than the shortterm of doubling attendance at a show though. You now are right in the middle of a shared experience between friends. If they have a good time on the initial outing, they'll be likely to repeat it -- and buy your music as well as other things you're selling, so they can take the experience with them.
Want more ideas like this? Read my book Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business.