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Why Musicians Who Are Cool Suddenly Start to Suck

If you've ever wondered why musicians who are really talented, come up with great songs, do great performances, and have their fingers on the pulse of what is happening lose the ability to do any of this within a very short period of time, here's why...

They get busy doing other things.

When your music business grows, what you're expected to do changes. For example, when you're first breaking, you write songs, you record them, and you perform them. That's what gets you to the next step.

Unfortunately, for most bands, the next step is everything except writing, recording, and performing. It's stuff like doing interviews where you talk about writing, recording, and performing. And you hang out with guys like me instead of your fans.

Guys like me don't buy music; we get promo copies.

If you're looking for a longterm career in the music business, here are two rules to follow:

1. Dance With the One Who Brung Ya - What got you here is connecting with fans. Don't forget about them when you're trying to make industry people happy. Focus on the fans and everything else will take care of itself.

2. Outsource - Right now, regardless of where you are in your music business career, is the time to bring in somebody to help you with all the "non-connecting" tasks you have to deal with. Your focus should be on things that nobody else can do, which for most musicians will be writing, recording, and performing.

What music business tasks should you be outsourcing to somebody else? Answer below...

I'm Back on Twitter - Here's Why...

One month ago, I decided to stop using Twitter.  From a time management perspective, I still stand by my reasons for doing so.  In short, Twitter is a timesuck.

With that said, there is information I have access to, which people want.  For example, listings of recording artists who are looking for songs to record now.  I could post this information here, but since it's archived (and easily found later via search engines), it would present a problem for producers, artists, and publishing companies, since they'd continue to get submissions long after they were needed.

For something timely like this, Twitter is the perfect solution.

So I'm back on...for now.

If you're interested in artists, film projects, television shows, and other people who are looking for music you might be able to provide, follow me at twitter.com/davidhooper.

RELATED: Last week, I taped an episode of Music Business Radio with John Clore, Director of Digital Marketing & Campaigns at Sony Music Entertainment's Provident Label Group.  If you're interested in hearing about Twitter from a major label perspective, make sure you subscribe to our free podcast to be notified when this episode is released.

Outsource Your Music Business

As you know, running a music business is can be extremely time-consuming. Whether the business is flourishing or just getting off the ground, there are countless tasks you must do to ensure its success. Most of the time one person cannot, and should not, attempt to do everything alone.

You can get help in your music business and increase your bottom line by outsourcing tasks that you don't want to do, don't know how to do, or don't have the time to do.

By taking the time to find good people to outsource tasks to, you can almost be certain that you'll save both time and money in the long run and increase your revenue greatly over the life of your business.

Many people, including musicians, are control freaks who want to keep an eye on everything.  However, if you want to scale your business, this isn't possible.  There are only so many hours in a day.  If you want to play with the big boys, you're going to have to bring in more people to help you run things and you're going to have to trust them.

Use these quick tips to help you get started, even if you're on a tight budget.

Quick Tip #1: Examine Your Budget and the Going Rate

When running an independent music business, it is always important to define a budget. A common error is to set aside more money than you can afford when you're first beginning to outsource projects. A smart idea is to allocate a percentage of the money you are bringing in only for outsourcing. This way you'll be able to steadily grow your profits by leveraging the work of others.

For instance, if you decide to reinvest 10% of your profits into outsourcing, then, as your income grows, the amount you spend on outsourcing will grow, as well.

The size of your budget is not what is important; you need to figure out how to use this money to benefit your music business in the best way possible.  This will change depending on the tasks you are outsourcing.

Visit freelancing sites like Elance.com, Scriptlance.com, or oDesk.com. Notice which types of projects people are bidding on and how much they are offering to complete them. See then how this fits with your allocated budget.

Not all of the projects you see on these sites will be things you could use in your music business, but general aspects of promoting an online business, such as driving web traffic or search engine help, will absolutely come in handy for you.  Other tasks, such as graphic design or web programming, are also needed by most musicians.

Quick Tip #2: Be Honest with Yourself

After making the decision to outsource, make sure you are honest with your decision.

Are the tasks that you have decided to outsource truly something that you cannot do yourself?  If it is something that you may be able to accomplish, it would save you from wasting money from your budget. This would also allow you to allocate another task for outsourcing either now or in the future when the need arises.

Take the time to really think about what tasks need to be outsourced and what just might not be a favorite task to perform yourself. To differentiate between the two can save you money; time and can get your true priorities accomplished quicker.

With that said, your ultimate goal should be to outsource everything that other people can do.  As a musician, you should focus your time on what others can't do, such as songwriting or performing.

Quick Tip #3: Search for the Best People

It is in your best interest to research before hiring a contractor.  Remember that you are working within your budget, so outsourcing haphazardly can result in a loss of precious funds, especially if you need to have the work redone.

Take your time and do not make an uninformed decision. Use all available resources, ask for references, and speak to others, visit websites, look at samples, anything you can do to get a clearer perspective on someone you are considering. If you take this task seriously, you will certainly improve your odds for positive results.

I suggest you give a small task to three people to test them and find out which is the best fit for you before investing a large amount of money with any one person. For instance, if you need links to your site, hire 3 separate people to get 5 links each. Use this small assignment to figure out which links are best for your site as well as which person was the easiest to work with.  You can continue with whomever “wins” the challenge.

Quick Tip #4: Consider Trades and be Creative

If you need to outsource tasks but have used your allocated funds for the month, there are other options. Simply use your imagination to figure out alternative ways to outsource.

One way may be to trade services with fans. It is likely that a task that you can finish in ten minutes may take someone else ninety minutes and vice-versa. Also, keep in mind that fans love to be part of a musician's success and will often work for little or no money, just to be part of something.

Offer to trade tasks. That way you are not only saving time but money as well. This is a great idea to build relationships with other musicians for future gig swaps.

For example, if you're in Nashville and you need promotion done in Memphis, find a band in Memphis to handle your business there.  In exchange, you can handle their business in Nashville.  You'll both save a lot of time and benefit from having an "insider" do the job.

Outsourcing on a budget isn't always easy, but it is possible. All you need to do is plan ahead, do your research and use your imagination to come up with win-win scenarios. This will help the process run smoothly and simply, ensuring that you will outsource again in the future.

Minimizing Time Wasters

As you make the effort to use positive time management during your workday, be sure that you reclaim time that is currently slipping out of your control. Regardless how productive you try to be, there are time wasters that need to be identified and managed to really get the most from every work hour.

What’s the most frustrating time waster?  Drop-in visitors. This isn’t usually the clients - seeing them is good for business. The big time waster is drop-in visits from other people in your office.

Make an informal log of the interruptions in your day. Be honest, how many of them are necessary and how many could wait until lunch break or after work?  Even if you stay don’t hang around the break room coffee machine, people stop by to see you. There’s a fine line between friendly and sabotage.

Yes, drop-in visitors with trivial chatter are sabotaging your workday. Maybe they have less work than you do or they are simply looking for a way to avoid working. Either way, when you let them interrupt your workflow, you lose. You have to screen your drop-in visitors as carefully as you screen phone calls if you want to reclaim the time they steal from your day.

If you have a door, engage closed-door hours at least one hour in the morning and in the afternoon. To give this a positive spin, post a sign: This is my Power Hour: See you later and thanks for supporting my time management goals.

What if you don’t have a door to close at work? You can create the same sign and tape it to the entry. If that still doesn’t work, as soon as you hear the usual interrupter, grab the phone and a pen and appear as if you are concentrating on a call.

Another way to limit time wasted with drop-in visitors is to make it clear immediately that you don’t have time to chat. As soon as the visitors shows up, say emphatically, “Hello, Jane, I only have 5 minutes to spare so can you tell me what you came to say in less than 5 minutes.” 

If she says no, then you say, “Ok, then we will have to set a time to talk at lunch (break, after work). If she still insists on invading your time with “this won’t take long” (and you know it will), then be firm; “If I can’t get your agreement to limit our conversation to 5 minutes, then I don’t have time to even begin to talk now. See you later (at lunch, etc).”  Don’t worry about appearing rude. She’s rude for not respecting your time management plan. And frankly, why isn’t she doing her work?

Conscientious workers are not offended by your desire to improve your time management skills. Co-workers who have little respect for your time are also not paying attention to the time they owe the company. When you make new time management plans, be prepared to irritate people who are poor time managers. That’s fine, you are making the effort to remove time wasters from your workday and improve productivity. Never apologize for that.

The High Cost of Doing It All

The idea that you can “do it all” is a myth. Trying to “do it all” usually ends in doing many things poorly or few things with loss of interest. Time management was never designed as a method to get you to work beyond your endurance to exhaustion.

Many people do and call it success. Others end their work years early with heart attacks, strokes, frustration and burnout. They got more than they bargained for but they didn’t get it all.

Before any time management system can be helpful in your work, you have to admit that you can’t do it all. This system won’t expand time, it merely helps you to track, plan and evaluate time use. Get out of your mind the notion that you even need to “do it all”.  You’ll live longer if you do.

Set reasonable goals that can be accomplished in a reasonable amount of time. You may want to earn a master’s in business administration in two years but you can only attend night classes and you have young children at home.

Even if the grandparents are willing to baby-sit while you are in class, how many hours a day can you go full speed? You have work hours, transportation times, class hours, homework and spending some time with your children. Before long, you are barely surviving on coffee, energy drinks and four hours sleep. That’s abusing time, not managing time.

Granted in some early career paths and with some companies, you are expected to be a slave to their every whim. If you are willing to sacrifice years of your life, miss your children’s growing up years and risk your health for a promotion that may or may not happen, then go ahead. Just remember the old saying, “time waits for no one.” You don’t get a second chance to use that time so think long about how you want to invest your time; in jobs or in people.

Yes, when you are new in a career or get a promotion, you can expect to give additional effort. You are trading irreplaceable time of your life for a job that could vanish tomorrow when the company goes bankrupt, outsources your task to less expensive labor or moves across the country with little warning.

When you develop time management strategies that help you be a dedicated, not obsessive worker then you are building skills that will be valuable to another employer too. 

You can find another workplace that gives opportunities for advancement yet recognizes that you have a right to your personal time and family time. In fact, smart companies want the well-rounded person who has a life outside the cubicle.

Don’t sell out early and use time management to chain yourself to a company that wants to use your time. Find a company that values your time and encourages you to “do enough, then do for yourself too.”

What Really Matters

Do you think that the idea of time management is so that you can cram more work into fewer hours? That’s what many people think but it’s not the correct answer. Time management allows you to make the most of your work hours while still having a life outside of work. Now that’s a concept too many people miss.

Does it matter to you to have leisure time or time with your family? Some people have missed out on this for so long that they don’t miss it anymore. They have given up the idea of having time for themselves.

That’s really unfortunate and unnecessary. It’s like the old saying, “Some people trade time for money while other people trade money for time.” Then there are those entrepreneurial types who insist that you can have both time and money if you plan effectively.

If you could find the time to do what really matters to you, what would be included in that time?  Make a list and be specific. Don’t just say, “travel” - put down your real dream.

Maybe you have dreamed of taking a month off and backpacking around Europe or camping at several national parks on a drive across America. Those dreams take more than money, they take time off. If you only have a week or two of vacation, how would you get the time needed?

Or would you like to go back and finish a college degree or earn an advanced degree? When you work during the day, you have a limited amount of time at night for classes. That might mean you work full time and take longer to complete the degree.

Another option is to reduce your lifestyle expenses, cut back to part time at work and free more hours to complete your degree faster. What really matters to you? How can you balance time and money to make these dreams become reality?

Whatever your dream, you can begin to align your time toward achieving that dream. It may mean that you work overtime to save money or take a second job for a year. Or you may have to extend the time to reach your dream to accrue enough vacation time to make the time off possible. It’s all about planning your time as well as your money.

Time management is so often thought of as a way to do more work in a given day. It’s also your ally in arranging your life and work so that you can fulfill your dreams. If only you could see this positive aspect of time management, then you might stop looking at it as if it’s another burden. Hours tick by whether or not you plan them. Hours become days to months and years while many people only talk about the dreams that they “don’t have time” to enjoy.

If you wait for extra time to magically appear in your life, you’ll wait forever and nothing changes. By using time management to support your dreams, then every day you get closer to what really matters to you.

To start, you can look at the calendar three to five years from today. Make the time you would like to leave for your extended vacation or the semester you want to enroll in college. Then count backwards for the number of days (months). As you divide that time into blocks of smaller preparation tasks, you begin to prepare to make the dream possible.

Even while waiting, you have the satisfaction of doing something regularly, investing time in planning and taking action toward your goals. When you identify what really matters in the big picture, then you find it easier to use time wisely today to set up your future goal.

What Does Time Mean to You?

Think about time management. Is this something that you have been told you need to do or do you really want to get control over your time? You can learn many techniques for time management but you’ll never put them to good use unless you actually believe in the concept.  So how to you think of time? Is time something to spend or something to invest?

If you see time as something to spend, then you will fit well into a high structured business where the tasks are established as well as the time frames for task completion. You may want to save time instead of spend it, so you’ll find ways to cut corners at work or rush around doing personal tasks.

You are likely to say, “If I rush through this meal then I’ll have time to go to a movie.” That’s more about allocating minutes to use elsewhere than making choices about the value of the activity compared with the time necessary to do it.

On the other hand, if you prefer to invest your time, then you are more choosey about what you will do with your time.  By thinking of how to invest time instead of how to spend it, you give time use a greater long-term value.

You also think of time as the precious commodity that it is. For example, if you want to finish a college degree or start a home based business, you must decide whether to invest your evening and weekend hours in your new venture or watch another video.

It’s easy to decide to crash on the sofa after a hard day’s work. You have to be committed to your dream to get up and walk away from the television or computer game and invest a few hours each evening on your future. Time moves forward, you can’t save it to use later. That’s why you need a plan each day on where to invest your time for maximum advantage.

Perhaps you have said that you don’t have enough time to start a home-based business or go back to school. If you will take a hard look at how you use the time after work in each day and on the weekends, you can probably find at least two to three hours each day and five to eight hours on the weekend to invest in your future goals.

Initially this will seem you are giving up something when you miss the latest episode of some reality show or watch one football game instead of four games. It’s definitely a tradeoff but you are the ultimate winner as you invest time into something will take you farther in life than just sitting on the sofa.
When you need more money, you can borrow or charge it. But when you need more time, you have to work within the 24-hour limit.  Print two schedules with 24 hours or 24 lines on each page. Start with how you currently use your time.

Block out enough time to drive to and from work or any other transportation time that you need between tasks. Don’t edit, you need to see where your time really goes. After completing the actual time log, use that information to design how you would like to invest your time.

You may not be able to convert to your ideal day immediately, but by having this plan, you can begin to make the changes needed to turn your ideal day plan into your every day plan. When you think of time as an asset to invest in, then you become more likely to follow your ideal day plan and respect your time.

Get More Done with the "Action Machine"

Have been writing a lot about time management lately.  Those interested in a "short cut" to getting more done may find the Action Machine helpful.

Check this out...

Get the Action Machine.

Time Versus Money

If asked which is the most valuable, many people will say “time.” After all, you can work hard and make more money but you can’t make more time. You have the same 24 hours in a day as everyone else. Since you can make more time, you have to be careful how you use the time given.

Time use falls into three distinct categories: work time, family time and personal time.  Your job generally dictates the minimum time that you spend at work. But work time is more than 9-5 at your desk.

It’s also the hour each way that you commute and at least half hour to get ready in the morning. This is all part of your work time. If you are an entrepreneur, then you can set your own work hours.

You may work twelve hours on a project for several days, then sleep late the next day or take a day off. In your situation, work time is more linked to output than to actual hours in an office.

However, you do need to be aware of your work time because without the boundaries of an office day, you might keep working well into the family time which creates other problems.

Family time is what you spend with your mate and/or children. This is more than just brief conversations over dinner or while rushing out the door in the morning. You need to plan time each day to focus on your family.

Maybe not the same amount of time everyday, but real time to talk and listen rather than a few words exchanged while the TV or computer is on.  In prior generations, the dinner hour was family time and other people didn’t even call during that time. Now with family schedules so varied, you have to turn off the cell phones and the land phone to avoid interruptions.

Personal time is more than family time - it’s time for yourself. Even dedicated parents or partners need time for their own interests. Perhaps you enjoy golf, tennis, bicycling, scrapbooking, woodworking, gardening or other hobbies.

If you work at a fast paced job, you might really love to have an hour in total quiet to write in your journal or to read. You might give up some of those interests in order to do things with your family, but you are wise not to give up all your personal time. This isn’t being selfish; in fact when you use your personal time, you benefit your family or mate by refreshing your interests and nurturing those talents that are uniquely yours.

The difficulty for most of us is finding the right balance between work time, family time and personal time. Work time can quickly over-run family time and annihilate personal time, particularly if you work for a company that is not family friendly.  That may be your cue to look for a job in a company that values your family time and encourages you to engage in your personal interests.

You might be surprised to find that there are major employers who feel that way. There are also many smaller companies, family owned local companies, who still believe in the importance of a balanced life style. No wonder “time” is so important that people in high powered jobs leave for lesser pay but greater flexibility because money won’t buy back time that is lost with their family and friends.

Time Management to Start Each Day

Waking up to a screaming alarm clock is not the same as time management.  In fact, if you are a person who sleeps until the last possible moment, throws on clothes and races out the door, you have no time to manage in the mornings. No wonder you feel that your life is out of control and you aren’t getting done everything that needs to be done. Get a better start to get a better result for your day.

Get up twenty minutes earlier. Set your clock ahead. Then set a second clock for five minutes later and place that clock across the room so you have to get out of bed to turn it off. Sneaky but effective...

By waking up earlier, you have time to wake up gradually, take a shower and enjoy a cup of coffee or juice. This is a kinder way to get your body and your brain oriented to the day.

You also have time to check your calendar and have a big picture of what’s happening in the day. You are also more likely to remember to bring the flash drive that you were working on last night and extra clothes to change into for a workout after work. If you don’t remember these things, you’ll waste more time going back to get them.

An even better way to turn morning from dread to enjoyable is to get up earlier, even as much as an hour earlier to set the tone for your day. Spend quiet time reading spiritually or mentally uplifting material or meditate.  Personally, I like things along the lines of the Strangest Secret by Earl Nightingale.

The important thing here is for you to do something for you.  That sets the tone for your day.  If you get you and immediately check your phone or email, you're starting the day doing what everybody else wants you to do.  And people always want you to do something...

Sit down for breakfast. Don’t grab toast and eat it as you are packing the car. You can find several fast options that offer better nutrition and take the time to eat, not inhale it.

As you are sitting down with your bagel, oatmeal, cereal or egg and cheese sandwich, look over your calendar to preview what you need to get done today. Before you insist that you don’t have time to sit down and eat breakfast, realize that you only need fifteen minutes to do this.

Even a quick breakfast is better than shoving food in your mouth while driving. 

After just as few days, you’ll see why starting the morning earlier is the best time management option to maximize your productivity for the entire day. So set that clock back and you’ll move forward.