The following video is a "behind the scenes" look at a photo shoot of musician Andy Velo.
Here is why you should be doing the same thing on your next photo shoot...
- You're going to do it anyway. - As I mentioned in my book, Six-Figure Musician, "if it's worth performing, it's worth recording." It takes very little extra work to tape what you're already doing, but the payoff by being able to use it later (possibly multiple times) can be huge.
- It showcases "the dream." - There are plenty of things about the music business that are a drag. As Tom Johnston of The Doobie Brothers once told me, "You're not paying me to play for an hour, you're paying me for the other 23 hours of the day that it takes to do it."
But even the "other 23 hours of the day" are pretty exciting to the average person, who would love to switch places with you... Content such as this video will help fans to get a taste of what your life is really like. It will also get you more respect from fans, as they'll better understand that there is more to the music business than just music.
- It builds rapport with fans. - Andy's photos by themselves look great, but they only show part of his personality. The video of the photo shoot goes deeper.
Most of the content you release, even your music, shows limited aspects of what you do. Releasing the same content in different ways, such as audio and video, will gives fans a better opportunity to know you because it provides more information about what you do.
- It connects fans to the final product. - Because fans know how Andy's photos were created, they are more connected to them. This is why Six-Figure Musician talks about letting fans in on your songwriting process, recording sessions, and album creation. If they know the story behind what you're making, they'll be more likely to care about the final product when it's released and that means they'll be more likely to buy it, come to your shows, and spend more money with you.
- It gives you (and them) a reason to connect. - Having a video like the one above (or a video of anything cool) gives you a great reason to reach out to fans. In this instance, rather than just simply letting fans know about the final photos (or just posted them on Facebook, hoping they'll be discovered on their own), you have another connection with fans that will do all the things mentioned above as well as give them the opportunity to share what you do with their friends.
Want photos and a similar video for your music business? If you're in Nashville, visit Nashville Photo Gal to make it happen.
For more ideas on how to build rapport with fans using video, check out my book, Six-Figure Musician.