Bandzoogle just released a free ebook called "Building Your Website: A StepByStep Guide for Bands and Musicians." Whether you’re building a new website, or looking to improve your current one, it has some helpful advice that will help you sell more music and better connect with fans.
Here's a sample from the book with three quick website tweaks to help you sell more music without any additional visitors.
1. Get Physical
Don’t believe the hype, there is still a demand for physical merch. Pledgemusic revealed that 82% of the pledges are going to physical product. So besides digital music, you should also offer physical options for your albums.
2. Include Lyrics
Did you know that people search for “lyrics” just as much as “sex” on Google? With digital downloads and streaming, gone are the CD liner notes with lyrics, but clearly fans still want to see the lyrics. So on your Music page, be sure to also include lyrics for your songs.
Another option is to create a “Lyrics” submenu page for your Music section and post all of your lyrics there. Just make sure that fans can find them somewhere on your website.
3. Be Descriptive
Another important element to add to your music page is info about the albums/songs. When/where was it recorded? With who? What was the inspiration behind the creation of the album? How was the experience? Why are you excited about it?
Give your fans some context. Let them read the story about your music while they’re listening to it, it might help inspire them to buy it.