AC/DC has a new record called "Black Ice." Since its release in October, 1,319,914
copies have been sold.
The album was distributed exclusively through Wal-Mart...which may explain why they sold about 2% of last week's 105,146 sales online. None of those sales were downloads, by the way...they were all physical CDs via the Wal-Mart website.
Download numbers for last week? Zero...just like every week. Unless you count the illegal downloads.
The week before the album was released, it's estimated that about 400,000 people illegally downloaded it. Who knows how many people have downloaded it since then.
I supposed you could argue, "If somebody really wants an album, they're find a Wal-Mart, get in the car, fight traffic, and make the effort to jump through all the hoops that AC/DC has put up in order to get the new album."
And that would have been a good argument in 2000, when the last AC/DC album was released.
But this is 2008. Wal-Mart is no longer the biggest music retailer, iTunes is.
What does that mean? It's a vote by music consumers for how they want to buy music.
AC/DC fans aren't typical music consumers though, right? They're old school, hard-drinking, Camero-driving, mullet-wearing guys who want something they can hold, right?
Maybe...although the 400,000 people who downloaded Black Ice would suggest otherwise.
How much does it cost to put a record on iTunes? Almost nothing.
Surely some of those 400,000+ AC/DC fans who downloaded illegal copies of Black Ice would have supported the band by purchasing a legal version...
If you want record sales, you've got to make it easy on people. That means getting the music you have in the format they want.
If people want downloads, give them downloads. If they want cassettes, give it to them. If they want CDs, give it to them.
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