If You Need Help with Music Marketing, You're in the Right Place...
My name is David Hooper. I help bands, musicians, and songwriters sell more music, get more people to their shows, and make more money in the music business.
I can help you.
This page has been set up for those who are looking for more information about what music marketing is and what it isn't. It's also a place for me to link some of my favorite music marketing resources, which can help you to sell more music, get more people to your shows, and make more money in the music business.
Looking for more information on me? For my philosophy of marketing music and the history of Music Marketing [dot] com, visit this page.
So let's get to it...
What is Music Marketing?
Let's start with a "text book" definition...
Wikipedia says "marketing" is a business term referring to the promotion of products, advertising, pricing, distribution channels, and branding. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.
This definition (and others like it) are a big reason why most musicians aren't interested in music marketing. It sounds boring, technical, and contrived.
It can be, but I don't think it's any of those things.
Here's how I define music marketing...
Music Marketing is an Extension of You and Your Music
Seriously, it's as simple as that...a non-music extension of who you are and what you create. It's everything you and your music already are, but brighter, louder, faster, stronger, and taller.
Music marketing is Judas Priest wearing leather and riding around on motorcycles.
Music marketing is Diddy flying around in a private jet and drinking Courvoisier.
Music marketing is you living your music by doing whatever you do. For a folk artist, it may be driving around in a van with a cooler of bulk food and a dog in the back. For a DJ, it may be related to your fashion or the neighborhood where you live.
Music marketing is coming up with a complete package that sells music, gets people to shows, and makes money. That's it!
Like anything, there is "more to the story." Helping you figure that out if where I come in. For now, I simply want you to understand that, although you may feel like you hate music marketing, you're already doing it...like it or not.
Need Help Selling Music?
If so, you need help with music marketing. And here's how I'm going to do it...
First of all, I want you to subscribe to this blog, so you don't miss any of the advice here. It doesn't cost anything, but you've paid a lot more for a lot less.
Next, I want you to check out this list of...
Music Marketing Web Sites
Music Marketing [dot] com - You'll already here...
Music Business Radio - This is my weekly, syndicated radio show. You can listen via iTunes (or via any other media player).
Indie Musician - Get a free video course on how to get your music used in films, television shows, and video games.
Gig Calculator - How much are you really making on your gigs?
Music Marketing Books
Recent Comments