Daft Punk has a new album, Random Access Memories, coming next month. The promotion around it is brilliant. I've already written about it once.
Check out the following video from their "Collaborators" series. This is an interview with Nile Rodgers of Chic as well as an A-List producer, who was involved with the album.
I love this video because it's a great example of a basic sales outline you can use to sell anything -- gigs, albums, merch, or whatever.
Here is why it works... I'll break down the steps and give examples of how they're used in the video.
1. The Problem is Established - The world is in turmoil. What are we going to do?
2. Establish Credibility - Don't know who I am? Check out the Gold and Platinum records... And listen to this Diana Ross song I wrote. You probably danced your ass off to it back in the 80s.
3. The Problem I Mentioned Earlier Has a Solution - At least it had a solution... We know what "great artists" would do in this situation.
4. Agitate the Problem - Remember when music was cool? Yeah, that was a long time ago. Too bad there aren't any of those "great artists" around these days... You're missing out, so let me tell you about how it used to be.
5. Establish Credibility Again - Music was tough back in the day. I got good fast and became such a badass, I was able to work around any problems.
6. Pass Along That Credibility - Daft Punk is as good as I am. And as good as the great musicians I've worked with -- David Bowie, Duran Duran, Bernard Edwards, etc.
7. Offer the Solution - Daft Punk is going to solve the problem I mentioned earlier with their new album. Music has been saved. You're no longer missing out.
This basic outline can be used to sell anything. It especially works here because the message about Daft Punk is coming from a third party with mega-credibility. That is optional though -- you can do this on your own.
For best results, remember this... Whatever the problem, you are always the solution!