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February 05, 2013



That's always a fine line. And I think it's a different call for everyone. If an artist isn't used to be an outsider, it's going to be hard for them to really go against the grain of what their audience expects.

Personally, I've got plenty of outsider experience. So nearly everything about my persona is designed to play against stereotype. It doesn't make it easier because people don't have an easy slot to put you in. But it does make you more memorable.

Matt Early

You have to cater for your audience, there is no two ways about it. You start rebelling against the grain, youre not part of the genre, simple as. Matt x

David Hooper

Matt - You hit it on the head!

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