We buy things from people we like. We want to deal with people, just like us, and see a “face” behind the company.
This is where most musicians screw up big time! For maximum results with your music marketing, people need to feel like they know you. After that, they can make the informed decision to like and trust you.
And that's the point where people decide to spend money with you!
For musicians, these things are limited when you take yourself out of the marketing process by acting “untouchable” or too much like a company.
You are living the life that most people wish they could. While they’re working, you’re playing music.
Playing music is fun. Working a job is not fun.
In your marketing, continue on this theme by giving people more fun and less business. Make them feel as if they’re dealing with you directly, because you’re fun. The more people associate you with fun, the better they’ll like you and the more they’ll buy from you.
There are a million ways to do this and a great example of how to do it at a live show is below. It takes the fun of the live performance and transfers it from the stage to the merch booth. It will boost your merch sales as well as strengthen the connection you have with fans. It works in venues of all sizes, from coffee shops to arenas.
Have advice on how to boost merch booth sales? Post it below...