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August 15, 2012

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Kevinefclark

I was making this point to a friend just the other day. You know that expression about pitching? You're not trying to strike out the batter, you're just playing an elevated game of catch? Kickstarter's like that. You're not trying to raise money. You're trying to connect with people and build something that they're a part of. It's more effective, it's more valuable in the long run, and it's also more fun and more human. If you just want money, you're leaving way more than money on the table.

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