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Every week, Starbucks gives away download cards featuring a free music track. Gavin Slate wanted to be part of it.
The Toronto-based musician printed 1000 look-alike cards featuring his photo and song, Life of a Salesman, and placed them around the city.
And here is how he did it...
Posted by David Hooper in Marketing Examples, Street Promotion | Permalink
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July 01, 2012 at 06:54 AM
I love the fact that a pop music artist is utilizing subversive tactics to market himself. So punk! Nice work, Gavin.
August 16, 2012 at 12:07 AM
This is very clever thinking right there. I hope Starbucks don't b*tch about it. However, I do hope they recognizes his ambition and desire to get his music heard. That song playing was pretty good.
D. Tucker | YACHTLIFE
Miami, Florida | Nassau, Bahamas
August 19, 2012 at 09:25 AM
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