« Experience Beats Theory |
| 851 Tickets Sold - What To Do When Your Gig is Empty »
Every week, Starbucks gives away download cards featuring a free music track. Gavin Slate wanted to be part of it.
The Toronto-based musician printed 1000 look-alike cards featuring his photo and song, Life of a Salesman, and placed them around the city.
And here is how he did it...
Posted by David Hooper in Marketing Examples, Street Promotion | Permalink
TrackBack URL for this entry:http://www.typepad.com/services/trackback/6a00d83451720369e2016767f46e42970b
Listed below are links to weblogs that reference Toronto Musician Hijacks Starbucks "Pick of the Week":
July 01, 2012 at 06:54 AM
I love the fact that a pop music artist is utilizing subversive tactics to market himself. So punk! Nice work, Gavin.
August 16, 2012 at 12:07 AM
This is very clever thinking right there. I hope Starbucks don't b*tch about it. However, I do hope they recognizes his ambition and desire to get his music heard. That song playing was pretty good.
D. Tucker | YACHTLIFE
Miami, Florida | Nassau, Bahamas
August 19, 2012 at 09:25 AM
The comments to this entry are closed.
Tell Me More...
Free Music Business Help
Enter your email address:
Delivered by FeedBurner
David Hooper on Twitter