If you're wondering how companies like Apple, Amazon, and Google are kicking ass and taking names, even in a "down" economy, here's the answer...
This stuff isn't just for the supernerds who program iPhone apps and websites; it's something you can use in your music marketing and it's a lot more simple than people make it out to be.
For example, take a look at this letter I received in my mailbox yesterday...
It's a simple letter, which probably took all of 10 minutes to write, address, and send. Yet it says something very important to the customer-- you've made the right decision by purchasing from us and you should feel good about it.
If you've never been to a high-end hotel, restaurant, clothing store, or shopping center, you should go, if for no other reason than to observe. In general, everything a customer experiences at these places gives a similar message.
- You deserve this.
- You made a smart move.
- You should feel good about this.
In addition, everything you'll experience at a high-end provider is designed around these two things:
Postal mail worked 100 years ago and it still works today. If you're looking for a good way to have your message cut through the noise of voice mails, emails, and text messages, think about using it.
This post isn't about the power of postal mail though; it's about the power of comfort, ease, and reinforcing the good decisions your customers make. You can do this any number of ways, from a mobile phone that needs no instruction manual, to a search engine that finds you exactly what you're looking for, to a free toaster when you open a new checking account.
How will you do it with your music business?