Wonder where all those packages you send are going? The majority end up in the landfill. Worse yet, they end up in a landfill...unopened!
The first step to creating a good press kit is to package what you've got in a way that it will be opened. I've gotten some pretty "extreme" packages over the years, and those work, but there are also more subtle ways to stand out, which is what I'll be looking at here.
(Click on the images below to see a full size version.)
Nothing extremely fancy about this one from Dan Garnett, but it stands out for a few reasons...
For one, there are some tickets attached to it. It's an image music business people would be familiar with, but not in this context, so that will get attention. Plus, it opens curiosity...
Who are the tickets for? I did an interview with Mat Kearney a couple of years ago. Did this guy know? Was it just a coincidence? Regardless, it's something that would make me take a closer look.
Then, there is the uniqueness of the package. Who's the old guy on the front? What's inside when I open it a certain way?
The answer, by the way, is a one-of-a-kind, collage-style "poster" that says, "Music is worth the wait, deep, mystifying, soul-stirring, its own, real, inside us. It's about the heart, time, the pain, surreal meaning, creatvitity, the pain, passion, feeling love, dreams, and escape."
Here is another from Micah Zumar...
This one is pretty simple. Just a basic envelope, but it came from Canada and has a customs form on it, which makes it stand out and appear to be a little more valuable. If you're shipping something out of your home country, don't discount this.
Same goes for unique stamps people may not have seen. These are just holiday stamps and have nothing to do with the package successfully getting to me, but they're still something you'd notice standing out from a big pile of brown/yellow envelopes, which is what most people send their stuff in.
Have something that stands out?
Send it to me. I'll play and review your music on Music Business Radio and, if it's really good, write about it here.
Here is the address to send a CD to:
Tuned In Broadcasting, Inc.
ATTN: Music Business Radio
1310 Clinton St. Suite 200
Nashville, TN 37203