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June 10, 2011



I was a DJ at WUTK at the University of Tennessee. It was fun and provided some invaluable experience.

Of course, the station is underfunded and station manager Benny Smith's time is stretched. Despite that, Benny and the staff keeps WUTK kicking. It regularly gets voted Best Knoxville Radio Station (http://www.utk.edu/tntoday/2011/05/12/wutk-named-best-radio-station-2011/).

Thinking back about my experiences at WUTK makes me depressed for future Vanderbilt students who won't have the same opportunities. I hate everything about the situation.


Jim Singer

In response to this quote from the letter: One of the statements that the VSC board say is that students don't listen to FM radio. If this statement is accurate I have A question for the board. Based on what research did that statement come from? There are plenty of FM stations with younger listeners who would argue that fact...they base their entire business on just the opposite. Sounds to me like there wasn't any research...just opinions.

Patrick Lockwood

My songs are a niche market. About 40 stations, mostly college stations, have played my songs and more are being added all the time. So, your article touches home with me in that, in the effort to find a niche for my music in the USA, college radio is, indeed, playing an integral part in that journey.


I did a mail out to college stations and got play with a track called Haunted Dancehall
which got picked up by ABC TV for a film starring Hilary Duff
seems the outlets are getting smaller, with this move!

Butch Ross

Sometime in the late 90's I was at a conference on college bookings. One of the panelists was a manager of several upcoming singer songwriters, he also had extensive involvement with NACA as well as his college station when he was in school. I asked him what the relationship between college radio play and attendance at college shows was, he said "none whatsoever, have a good poster."

When my last CD was released two years ago, it was in the top ten of my local NPR station (a station that gives its DJs a lot of autonomy). As far as I can ascertain, it led to no new sales.

When Clinton passed the Telecommunications Act of 1996, it basically sealed the fate of independent artists getting airplay on commercial stations. Thus crowding the college market to over-saturation.

I sympathize with DJ Ron, and anyone else who used college radio to get them to where they are today (I include some good friends of mine in that statement). But I don't believe radio (college or otherwise) has been a viable part of our marketing strategy for some time now.

Make a video.

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