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May 09, 2011


Music Marketing Chris

Great advice David.

I learned a lot about the "secret language" of a market from Frank Kern, and it works so well to connect with your audience.

The best way I know to get up to speed with this is to get on google alerts and immerse yourself in the market for a month or so.

- Chris

David Hooper

Frank and I have a similar background in direct marketing. It's pretty amazing to see these old school writers work. They really nail what their prospects are feeling.

Mad Men is a great show, which I think explains the concept pretty well.

Yes, Google Alerts is a great way to keep in touch with what people are talking about. Great for "reputation management" as well, although I feel it's best to have somebody else handle that, since it can be overwhelming if you (or your product) are generating a lot of discussion.

Thanks for your comments!!

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