The Grammy Awards is this Sunday. It used to be a big deal and the "old school" industry is still putting on a brave face and acting like it still is.
I think it's great that people in an industry are honored by their peers, and that's nice for this weekend, but shortly thereafter, possibly the next morning, the only thing that will matter is what the fans think. The "industry" doesn't count like it once did. That's because the "industry" is biased, self-absorbed, and stuck in a "this is the way we do things, because we've always done it this way" mindset, totally oblivious of everything around us.
Fans know better. About music styles, about music distribution, about everything... Always.
So, in honor of the Grammy Awards, here are some equally worthless awards for you to add to your bio.
- Lifetime Achievement in Autotune
- Most Brazen Madonna Ripoff
- Best Use of the 987 CDs (of a 1000-CD Run) That Didn't Sell
- Most Outrageous Photoshop Treatment
- The Jethro Tull Award (a hard rock/metal performance award given to an act that is NEITHER Hard Rock nor Metal)
People buy music because they connect with it, not because it won a Grammy. Remember that.