You probably already know about Kickstarter, because you're on top of things, but keep reading for great examples of how to get the money you're looking for...
And for those that don't know...
Kickstarter is the world's largest "funding platform" for creative projects. Every month, tens of thousands of people pledge millions of dollars to help make the projects they want to support possible.
Money raised via Kickstarter is not an investment or loan. Project creators (that's you!) keep 100% ownership and control over their work. In exchange for the money received, they offer products and experiences that are unique to each project.
Examples...
- copy of the album being funded
- a custom song
- t-shirt
- autographed set list
- a private concert
- lunch with the band
- "producer" credit
- exclusive demos
- rehearsal tapes
The thing I really like about this is that it's "all or nothing" funding. One of the big issues musicians have with fan-funded or advance sales is not getting all the money needed to finish the project. That doesn't happen here since a project must reach its funding goal before time runs out for any money to change hands.
"All or nothing" funding protects everyone involved. Creators aren’t expected to develop their project without necessary funds, and it allows people to pledge money without risk.
If you're looking for a way to fund your new album, this may be just what you're looking for!
Here are a couple of example "pitch videos" to give you ideas on how to raise the money you need...
Post comments below...
Have you used Kickstarter? If so, what were the results?
What a great idea, do you have any stats on the number of albums that get the money they need?
I'm going to post this out to my list now.
- Chris
Posted by: MusicMarketingX | January 27, 2011 at 09:48 AM
I would like to know this also. Am doing to dig around to see what I can find out...
Posted by: David Hooper | January 27, 2011 at 07:29 PM
The only thing about Kickstarter is that they take 5% for providing a static platform and another 5% Credit Card processing fee.....and you have to play by their rules.....and it's still 100% up to you to sell your project to your fans.
If nothing else it's a useful tool to model your own fundraising campaign and focus your message and project.
Posted by: ACMastering | February 07, 2011 at 09:35 AM