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January 20, 2011

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Comments

Karol Thor

Well, that just seals the fact that I won't be buying any music through Amazon. Or from Universal any more, for that matter. This amounts to essentially the same thing as DRM. What happens when someone buys one of these songs, loves it, and wants to share it with a buddy? Because the file has your info attached to it, is Universal going to let their lapdogs loose on you for trying to get their acts more fans? NOT Cool, UMG.

Chris Bracco

When the hell are they finally gunna get it? So glad that I only got as far as an internship at a major label.

Peter

Have to say, this sounds realy short-sighted. The watermark (as it is called) is ment to track people how are selling the music in an illeagel way. For instance, if someone buys a track on Amazon and than sales it on some exotoic download site, he is selling it illegally. You can than track the seller faster with a watermark.
The watermark can also be used to track the artist down. Here in the Netherlands the bigger radio stations work with a music fingerprint system. The system not only scans the track to figure out who the copyright holders are, but also uses the watermark for this.
So, watermarking is not all that bad if you ask me.

Duss Rodgers

Go figure... a record label that can't quite figure out how to market in today's music industry. Their execs should pick up the book "The 7 Habits of Highly Successful People". They might just realize that their giving us, the consumer, too much credit for their downfall. Go indie!

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