Here are two big lessons from this video that you can use when creating a press kit...
1. Tell people what you're doing to do for them.
Instead of making your press kit all about your, with press clippings, your life's history, your astrological chart, or other assorted stuff that has no meaning for the recipient, customize each package to show exactly what you're doing to do for the person receiving it.
Are you going to bring a ton of people to his club?
Are you going to sell a lot of records for his label?
Are you going to make the guests at the party dance and have a good time?
Whatever it is, focus on it, then back it up with proof of how you've done it before.
2. Make it Memorable Remember, "It doesn't fit in a Rolodex because it doesn't belong in a Rolodex."
Throw in something people will remember and want to show to their friends. Here's a great example from Armed Forces Entertainment...
If you get creative enough with what you include in your press kit, it could very well end up on the recipient's desk. And who will he think of every time he looks at it?
Share your press kit tips below...