Your Press Kit is Crap!

This guy comes off as a total nut, but he's got some really good advice on the subject of business cards, which also applies to press kits...

Here are two big lessons from this video that you can use when creating a press kit...

1. Tell people what you're doing to do for them.

Instead of making your press kit all about your, with press clippings, your life's history, your astrological chart, or other assorted stuff that has no meaning for the recipient, customize each package to show exactly what you're doing to do for the person receiving it.

Are you going to bring a ton of people to his club?

Are you going to sell a lot of records for his label?

Are you going to make the guests at the party dance and have a good time?

Whatever it is, focus on it, then back it up with proof of how you've done it before.

2. Make it Memorable

Remember, "It doesn't fit in a Rolodex because it doesn't belong in a Rolodex."

Throw in something people will remember and want to show to their friends.  Here's a great example from Armed Forces Entertainment...

If you get creative enough with what you include in your press kit, it could very well end up on the recipient's desk.  And who will he think of every time he looks at it?

Share your press kit tips below...

Comments

[alice hive]

Oh my, that guy IS passionate about business cards.

[AboveTheStatic]

You can see why he builds crowds...possibly in the same way that religious fanatics do so in Union Square here...? Nice job in picking out the salient points from the psychotic, however, with some sound tips for musicians to apply.

Cheers,

Steve

[David Hooper]

Saw him speak live a few years ago. He kept this level of energy up the entire time. Was thinking, "Nobody is going to take this guy seriously..."

When he was done, the guy next to me leaned over and said, "Wasn't that amazing?"

Lots of other people thought the same thing, because he sold a ton of product, which I think was something related to influence. Had the colors you should wear, etc.

On a related note, http://www.youtube.com/watch?v=qoIvd3zzu4Y has another video you might get a kick out of.

[another guy]

oh my god, can you imagine spending dinner with this guy? what a nightmare...

[Loren Orange]

I think that his approach is abrasive and hard to handle but, as a self managed musician,recording artist with an educated background in special event marketing I see beyond his performance. What he is saying is - Think outside the box!

His point of producing good first impression promotional products is essential if you are to get noticed. Take notice of what others do and make your thing important too. Be proactive, take chances, share your thoughts with others, help others too, and it will come back to you.

Check out my Web Page www.ishdafish.ca
and listen to my tunes on myspace and let me know what you think.

best wishes, Ish

[Debbi Bressler]

Be sure to ask Captain Lou what HE thinks about Joel after their joint teleconference a few weeks ago. Joel's comment, "I don't have to stand in front of the ocean to impress people" may not have gone over too well - LOL!

[Captain Lou]

I don't know what I love about Joel more, his HUMILITY (wink, wink), or his team spirit and ability to build his fellow experts up. Hmmm, I think it's his hair.

Every since he told me I was getting too tall for my hair and looked like Jesus Christ (with my arms outstretched), I've never been the same.

Love him or hate him, he sure does know how to maximize business card real estate!

[Daniel James Siggins]

I think he has seen American Psycho a few too many times.