Music Marketing [dot] com

Left-Brain or Right-Brain? Here's how to tell...

Is this woman spinning clockwise or counter-clockwise?  That's the question I asked a few days ago.  You can see how most people answered here.

According to the Daily Telegraph, here's what it all means...

If you see the dancer turning clockwise, you use more of the right side of the brain. Counter-clockwise? You use more of the left side of your brain.

LEFT BRAIN FUNCTIONS:
logic
detail oriented
facts dominates
words and language
math and science
order/pattern perception
reality based
forms strategies
practical

RIGHT BRAIN FUNCTIONS:
feeling
"big picture" oriented
imagination dominates
symbols and images
philosophy and religion
spatial perception
fantasy based
presents possibilities
risk-taking

Do you feel the results of this test describe you?  Post your thoughts below...

Obama Wants to Talk to Musicians and Songwriters

The Obama Administration is asking to hear from creators, including songwriters and recording artists, about how intellectual property infringement affects your livelihood. The Administration is also seeking advice on what the government could be doing to better protect the rights of artists and creators in the United States.

All comments must be submitted by TODAY, March 24 by 5:00 p.m. EST.

Here's how to make yourself heard:

1. Send an email to Ms. Espinel and the Obama Administration: intellectualproperty@omb.eop.gov.

2. Include in your email: your story, why intellectual property rights are important to you, how piracy and infringement affect you, and what the U.S. government can do to better protect the rights of creative Americans.

3. Also include in your email: your name, city, state, and the type of artist you are.

4. DO NOT include any personal or private information as all comments will be posted publicly on the White House website.

Left-Brain or Right-Brain? Take this Test...

Is this woman spinning clockwise or counter-clockwise?  Post your answer below...

Answers to this test soon...

Why Do You Make Music?

Just read this post about book marketing, which I feel has some interesting thoughts that pertain to the music business.  To paraphrase...

Are you doing music as a hobby, profession, or business? Your answer makes all the difference in the world.

Self gratification comes from a hobby.
Wages come from a profession.
Profit comes from a business.

It's your choice, each of these things has its place, and there is no wrong answer.  However, there is a big difference between the three, which many seem to lack understanding of.

Have you made the decision?  Once you do, you'll likely find more enjoyment, monetary success, sales, fame, or whatever else it is you're looking for, since you'll be able to focus.

Why do you make music?  Post this and any other thoughts below...

You're in This Video!

Regardless of your politics, this is a great example of a viral video using the exact marketing technique I mentioned a couple of days ago...

This stuff is easy to do? Don't know how to do it yourself? Scriptlance has plenty of people who can help you!

Shakespeare and the Music Business

Ever read Romeo and Juliet by Shakespeare?  No matter, because I'm going to sum up this very important point in just a single sentence...

"People like to be called by name."

And it never gets old...

That's why, when you go see Iron Maiden at Long Beach Arena, Bruce Dickinson yells, "SCREAM FOR ME, LONG BEACH!!!!" after every single song. 

We're not just nameless, faceless blobs, right?  Personalize what you're doing and you'll get better results.

Want to push things to the next level?  That's what this duo did with their song, "Canadian, Please."

Will it appeal to everybody? No.  But look at the comments on YouTube and you'll see that the people who like it really like it...and I'd rather have a few people that really like what I'm doing than 10x as many that vote right down the middle.

Something to think about the next time you're writing...