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February 22, 2010


Anonymous (but only for this comment..)

Who else was surprised by this 4chan picture?

Matthew Claener

i would like to see a mass return to good sound quality. i call mp3's "empty 3's" -- i'm coming from an audiophile who got into production stance. i want protools in 8 bit DSD !!!

i think that bands reading this should really consider selling FLAC files instead. Front 242 had a free download that was available in multiple formats, you could download as many formats of the tune as you wished (including hi-res versions). very very cool.

home theatre is keeping high-end sound alive and blu-ray is a wet dream...

looking forward,
art damage

David Hooper

Thanks for the comments!

I get what you're saying, but keep in mind that you're a musician and get the difference. Most people don't care that much...which is why you see so many bootleg DVDs on the streets which are nothing more than the results of some guy who has taken a video camera into a movie theater and recorded the content that way.

You are 100% right that high-end sound and video is evolving. I feel that's a different market though. If you're going to pay thousands (or tens of thousands) of dollars for a big system, you can afford a high-quality copy and, even at high-end prices, that will be easier for you than stealing, since you likely have more money than the average person.


oooooooooooook here we go again with the posts about Itunes, and making lots of money sellin music. And the comparison with pirated movies, etc. The answer is the same today, as it has been since napster came out, and then limewire, rapidshare and all the rest of them. So Ill keep it simple for everyone, YOU CAN'T COMPETE WITH FREE! CAUSE FREE IS CONVENIENT. Me having to pay for something means, I have to take out my credit card input it in a computer, by the way that im not 100% sure my identity won't be stolen, fill out all kinds of information, download the file, open it then listen to it. Rather than click, open, listen, free. Free its more convenient NO MATTER HOW YOU PUT IT!!! Specially if you don't know the artist and don't care about the artist, you just want to hear the tune for a day or two or a week or a month max, and then is on to the next FREE download you want to check out. WANT TO MAKE MONEY GET OUT OF THE MUSIC BUSINESS, CAUSE ITS NO LONGER A BUSINESS ITS A HOBBY!!!!!!!! Either that or get paid to do crappy giggs for little money, and sell merch for little money and be broke. THE END!!!

Pinky Gonzales

Couldn't agree more with either point.

1.) That easy trumps free when you do it right. iPhone apps are another great example. It's so much easier to punch a button and have a new game on my phone than it would have been to have to buy a license, download, install, and hopefully run. I pay for the convenience. Obviously, others do to.

2.) FLAC files and high fidelity are the format of the future... and always will be. 10 BILLION PAID downloads and counting of an inferior technology. I'd say the public has pretty much put that argument to rest.

David Hooper

I'd say that iTunes is definitely giving "free" a run for its money. 10,000,000,000 tracks sold isn't exactly chump change.

As far as convenience, I think it's a lot easier (and less risk) to take out a credit card and pay $.99 to iTunes than get on Limewire, try to hunt down a quality copy of what I'm looking for, and risk getting a virus.

And my iTunes account was hacked!! http://www.musicmarketing.com/2009/11/my-itunes-account-was-hacked.html for that story.

But that's me... For some people, like kids with no money, it probably is easier to deal with Limewire. And my point in the post above is that these systems are going to get better and better, so iTunes better learn how to compete by making things even easier.

tobias tinker

- Where do you purchase music?

emusic.com gets my $10 a month - I'm grandfathered into 40 tracks for that and it's usually the only new music I get in a month. Half the time I don't have time to listen to it anyway. I don't tend to put on music very often and when I do I often want the comfort of something I know. However, I've had some gems come into the fold through emusic, they have a lot to choose from in genres I'm interested in, so I stick with them.

- How are you currently selling your digital content?

CD Baby DD (so, iTunes, emusic, everything) and BandCamp on the home site - I give some away for free and use a Name-your-price model with a modest minimum, roughly what I would make in profit if the album sold on itunes etc - cut out the middleman, plus I can provide FLAC or 320k mp3s. Works for me.

- Do you feel threatened by releasing non-DRM content?


- Are you worried about music piracy?

No. I'm comfortable with people finding me however they find me. 'Piracy' is a misnomer anyway - unless someone is selling your stuff and not paying you. Even so, not much you can do so it's pointless getting your underwear all in a bunch about it. Move on to something positive. I'd far rather people be listening to my music without paying than not listening to it. You never know where these things might lead. Let it go!

Pat from RockStarMachine

I've pointed this out in a few places now:

but if you can't fill a venue enough to make any money (or little money) playing gigs, then how much money are you really losing not selling recorded music to these non-existent fans that aren't coming to your shows?

Not that I like showing my age, but I've been around long enough to know that the majority of musicians that try to sell their own music lose money on the deal. Even bands that do get signed often get deals that don't pay all that much at the end of things.

As those iTunes numbers show, people (myself included) are still buying music - we just have a choice now and can download a few songs instead of being forced to buy entire albums.

Illegal downloading really doesn't have the impact that the recording industry would have us believe. My guess is that the emphasis is being placed there to keep shareholders from fleeing a business model that has become less profitable structurally. Chris' comments shows the attitude that an illegal downloader has in that the music they download is often done on impulse due to the lack of payment as opposed to through deliberation as to what we can afford to spend our money on.

Showing my age again here - I've been in a record store with several CDs trying to decide which two to buy because that's all I had money for.

Just saying.

london, ontario

- Where do you purchase music?

Primarily on iTunes. eMusic has more of the bands I like but I don't have a credit card.

- How are you currently selling your digital content?


- Do you feel threatened by releasing non-DRM content?

Not at all. Some statistics I've read show that people will still support bands they are a fan of.

- Are you worried about music piracy?

Home taping in the 80's didn't do much damage to the music business at large. At my stage of the game, I offer a fair amount of content for free. Go share it. Artistically I want to reach people, and in a marketing sense, word of mouth these days is one sure way to get the word out about your music.

I think a lot of the problem with piracy stems more from the fact that so much music on an album is "filler" around the radio hits. So you're right about convenience--someone may purchase a whole album off iTunes from someone they like, but going to get an iTunes card to purchase one track you like isn't as easy as grabbing something like Limewire and downloading the track. Once we get away from this marketing strategy by major labels, we may find that people start buying single songs a lot more as well as full albums.


I guess you just can't count on integrety these days. People buy water! If you can't figure out how to sell hire someone.

Illegal downloads

I own a small indie album, we recently release an album, and within on month, one illegal download website had 6,000 downloads of the album.

piracy sucks!

David Hooper

That's one way of looking at it...

A couple of questions:

1. Do you feel that the 6000 downloads would have been sales, had people not been able to get the album for free?

2. Do you feel there are any good things about these 6000 downloads?


Hi David great post!!

rapidshare is where i get my music, I have 80 tracks ready to be placed somewhere but I don't how and who to sell them.....


Hey guys,

Im a songwriter and music producer but not a live performer..
I think the main issue we have to face is:

A music recording (digitalized) that should generate some money cannot compete with an illegal download.
We must try to add an additional value to it! Best example is a live perfomance.

Im trying though to follow a different philosophy on my networking site which is different for example to myspace.

I just started up but we al know that facebook, myspace and youtube are worth billions.
Artists that subscribe on youpop.ning.com can make their profiles upload music and videos and promote themselves. When we grow and start making revenue, the revenue will be shared amongst the artists according to their popularity (friends, views and ratings).

I think this is a model that could become an effective answer to the illegal download problem.

Hope you sign up at youpop,ning.com and we can continue further discussion.


Mick Holmes

This looks interesting one way or the other...


... could this spread worldwide?


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