So what, right? This is a music marketing blog.
And that's why we're going to talk about marketing...specifically the marketing of dating site AshleyMadison.com.
You see, Ashley Madison is a site which caters who married people who want to have an affair. And since Tiger has been cheating on his wife, he's the perfect guy to be its spokesperson.
That's why Ashley Madison has offered Tiger $5,000,000 to do the job.
No way in hell is Tiger Woods going to do this job for $5,000,000. For one, that's not that much money to him. Plus, he'd likely lose much larger endorsements due to "ethics" clauses, which all endorsements carry these days to allow companies to get out of big payouts when situations just like this one happen.
The people at Ashley Madison know this, so they issue a press release making the offer and kick back, watching all the free publicity they're getting.
This isn't anything new and it happens all the time. In 1984, Gillette reportedly offered Billy Gibbons and and Dusty Hill of ZZ Top $1,000,000 each to shave their beards for a television commercial. Larry Flynt does similar offers for celebrities to appear nude in his magazine.
The point isn't to get the endorsement, the commercial, or the pictorial; the point is to get people talking...and that's exactly what it does.
Have you ever done something outrageous to get media attention? Post it below...