Wanna see something really scary?
Believe it or not, this year, the average American will spend $56.31 on Halloween. That's down from last year's number, which was $66.54.
How much money is that? In total, $4,750,000,000.00.
This is according to the Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch.
If you're not doing a special promotion for Halloween, you're leaving money on the table...