Music Marketing [dot] com

3-Step Money System...Only $5

This isn't going to be for everybody, but it will be for most people...

I've just released a new book about making big money through the power of mindset. If you've tried everything you can do to make money with music and you're still broke, this is probably why. 

The book is short, to-the-point, and contains a special section on what Napoleon Hill called "The Mastermind Principle."  Ask any wealthy person or successful business owner about this and he'll know what you're talking about.  It's very important.

Right now, you can get the book for only $5.  Why so cheap?  Because this is important and people who are feeling broke are the ones who need it the most. If you're one of those people, I don't want you to have any excuse why you can't grab a copy and give "The Rich Switch" a try.

Even if you think what I'm talking about is total garbage, you owe it to yourself to spend $5 and see what I'm doing to market it.  There is absolutely no different between marketing a book and marketing an album of music, so use this as a study in great marketing.

First lesson... Everybody who buys a copy gets a free gift. Get your copy to see what it is. :)

Your Online Music Marketing Report Card

Have you ever asked yourself these questions about your online music marketing?

Am I doing enough? Should I be on Twitter? 

Should I blog on MySpace?

Do I need my own website or is a MySpace enough?

Do I need a Facebook page?

If so, you should definitely make note of this Online Music Marketing Report Card.

Anything that should be added?  Have you tested some of this and found it did work (or worked especially well)?

Leave comments below...

Music Marketing Podcast - Every Wednesday at 9pm Eastern

If you're serious about music marketing and looking to sell more music, get more people to shows, and make more money in the business business, you should definitely check out my music marketing podcast.  It happens every Wednesday at 9pm Eastern (6pm Pacific) and it's your chance to call in and discuss all things music marketing with me personally.

NOTE: This is different from my syndicated radio show, Music Business Radio. This is a live show and it's a lot more raw.  We discuss the "nuts and bolts" of music marketing with actionable items you can use right away to sell more music, get more people to your shows, and make more money in the music business.

Check out sample episodes below and mark your calendar for every Wednesday at 9pm Eastern. You can listen online at MusicMarketingPodcast.com or call in and talk to me live at (347) 637-2654.

Was this Song Stolen?

Take a listen to this song by Geggy Tah, starting at 0:47...

Now check out this song, produced by Pharrel, starting at 1:05...

Thomas Jordan of Geggy Tah has sued Pharrell Williams for plagiarism.

What do you think? Does he have a case? What would you do if you were in this situation?

Post your thoughts below...

Secret Twitter Documents

TechCrunch just posted some confidential documents about Twitter's internal strategy. Interesting to look at their comments about growing the business and also thoughts about celebrity users on Twitter, such as Diddy.

How to Leverage the Songs and Popularity of Famous Musicians

Just got this in my email box and think it's an excellent example of musicians, just like you, leveraging the songs and popularity of others to bring in people who might not normally come to see a show and do it at a higher price point...

Hello!

It's this coming Saturday night, July 18th, that The Long Players will perform their summertime LP pick of '09. We're talking Prince's 1984 multi-platinum classic, Purple Rain. It's been exactly 25 years since it was a summertime smash and we're ready to take it on.

While Prince and his band, The Revolution, were already stars from successful albums like Dirty Mind, Controversy and 1999, THIS is the LP that kicked Prince's career into overdrive. The uber-success of the Purple Rain movie along with mutli-format radio hits like When Doves Cry, I Would Die 4 U. Purple Rain and Let's Go Crazy took this album into the stratosphere with sales (to date) over 13 million.

You might think it's our ambition that's in the stratosphere by tackling an album with so many layers of production and 80's styled dance grooves. We're up for the challenge with the usual help from the talented guest singers we call on to play these albums live and in sequence!

First and foremost, we're very pleased to welcome back to the LP'rs a frequent guest artist/guitarist who PARTICULARLY fits this bill..Dez Dickerson from The Revolution! We have several talented female vocalists joining us this time around.. Lari White, Shelly Fairchild and Melissa Mathes. Melissa and Trisha Brantley (from Guilty Pleasures) will also be part of the band this time around as background vocalists. I'm not done yet.. We've also got A.J. Croce, Daniel Tashian, Chris Mitchell, Aaron Winters (from the funky Space Capone) and Todd Austin (Toddzilla from Jonesworld) in this esteemed lineup.

This record has great pop songs (Take Me With U, The Beautiful Ones..), full on new-wave funk (Computer Blue) hyper-soul (Baby I'm A Star) as well as all the hits.

We'll be doing a second set of Prince covers in an encore set.

The charity portion of the proceeds for this performance will be going to the Amy Patterson medical fund.

Please come and see us. Saturday night 9:30 PM @ The Mercy Lounge $15. cover. PLUS: Our new t-shirts are here! Get 'em while you can!

The Long Players are: Steve Allen, John Deaderick, Steve Ebe, Brad Jones and Bill Lloyd.

For a related topic, see my post from yesterday.

Thoughts?  Post 'em below!

Never Forget This and You'll Get Plenty of Gigs

Just recorded an episode of Music Business Radio with Ed Bazel of CorporateArtists.com. One of the things we talked about was the various venues for musicians to perform, including clubs, corporate events, symphony events, casinos, colleges, and fairs.

Obviously, being the "original artist" of a hit song is a great selling point to getting these gigs. However, there are plenty of options for other performers.

People are looking for entertainment. They don't care about music as much as they care about experiencing a moment. Ed explained it well when he said he's looking for acts that "suspend reality." If you can do this, you'll always have a gig.

The video below is a great example of what I'm talking about and proves you don't have to have a hit song of your own to put on an amazing show.

Thoughts? Post 'em below!

Using YouTube to Promote Your New Album

Check out what Imogen Heap is doing on YouTube to document the recording of her upcoming album...

This is very easy to do. More or less, all you need is a Flip camera, which can be purchased for around $100.

Whatever you do doesn't have to be as polished as this and it certainly doesn't have to be perfect.  Even a "bad" video is better than nothing at all.

The "trailer" for her new album is below.  At least do something like this...

United Airlines Breaks Guitars

A Canadian musician is getting tons of North American press because of a viral video on YouTube. As the story goes, last year, while on a United flight, the baggage carriers were throwing around his band's guitar cases and ended up breaking a guitar. United wouldn't pay for it, so he wrote a song and made a video...

Berry Gordy on Michael Jackson

I've seen a lot of comments today, many from people under 30, wondering, "What's the big deal about Michael Jackson?"

If you weren't there to live through most of his accomplishments, maybe it's hard to understand, but I think eulogy below does a pretty good job of showing why Michael Jackson is considered to be such an incredible entertainer.