Those of you who enjoyed my post on Secrets of a 20-Year Music Career will enjoy this presentation on Trent Reznor of Nine Inch Nails, which gives a lot of detail on exactly what he is doing to connect with fans and give them reasons to buy.
Here is an updated version of the same presentation, with extra footage at the end, which explains how these techniques can work for musicians who aren't as well known...
Thoughts? Post 'em below!
