Interesting report on podcasting...
Highlights:
- 43% of Americans have an awareness of podcasting.
- One in four Americans indicated that they have ever downloaded and watched/listened to an audio or video podcast.
- The number one reason given for podcast consumption was
time-shifting--the ability to consume content whenever the consumer
desires.
- Podcast consumers continue to be attractive advertising targets; yet are increasingly unreachable through traditional, interrupt advertising.
If you're not doing something with podcasting, you're missing out on a great opportunity. Not only is it a great way to get your music heard, it's also a great way for you to really connect with your audience on a personal level.
Even if you have "traditional" distribution, such a broadcast radio, television, or print, podcasting is still worth looking at. I just started a new music business podcast, which is weekly and lets people, like YOU, call in and talk to me directly. I did this even though my syndicated radio show, Music Business Radio, is also available via podcast. The main reason I did this is speed. The secondary reason, which is why we also podcast the broadcast radio show, is distribution.
Podcasting, much like this blog, takes out the distribution and speed limitations of traditional media. You can be "on the air" within minutes and the content you produce can be as easily consumed on the other side of the world as it is in your city. That it a huge advantage that broadcast radio or print media doesn't have.
Of course, there are plenty of other reasons why you should take advantage of podcasting... Get the full report (and audio commentary) here.
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