Went to check out Jennings last night. Show was running late and I didn't care about the opening band, so the guy I was with and I took off to grab some food. As we were walking down the street, a couple of people approached us and asked, "Do you want to come see a free movie screening?"
I'm in Nashville, the buckle of the Bible Belt, so I assumed it was something Christian...maybe a "Hell House" type of thing, where the people scare you into accepting Jesus with images of gay men with handlebar mustaches, abortions, heavy metal music, radical Muslims, and eternal damnation to Hell. It wasn't.
As it turns out, these guys were fans of a movie called Troll 2. And that's all they were. They're not associated with it financially or anything else like that. They're not in it. They're just really big fans. So big that they're putting on a local screening and working to get the film in a larger, more established theater.
I'm always interested in what makes people do something like this, so I struck up a conversation with them. Believe it or not, there are people doing something similar all over the world, as is explained in this documentary...
This post isn't about Troll 2, it's about how to start a movement...
If you've been online in the last couple of weeks, you may have seen this video, which I think does a good job of explaining how it's done.
It seems simple, but in the end, this is all there is to it... Find out "superfan" who will go out and motivate others to join him.
I could write an entire book, and have, on how to get people to take action (a.k.a. BUY IN) on something. The bottom line is spreading your enthusiasm in a way which they can relate.
I'm in broadcast media and also work a lot in direct marketing via postal mail, web, and email. That stuff is great, but it's nowhere near as effective as somebody with a passion sitting down with another person and sharing his story...and that is something you can do right now, without any money or other resources.
To take this thing full circle, let's look at Christianity. Christians are definitely reaching a lot of people with mass media images of gay men with handlebar mustaches, abortions, heavy metal music, radical Muslims, and eternal damnation to Hell, but the most effective way is more similar to how the movement was started, with 12 "superfans" and a strong leader to encourage and motivate them.
Questions for you:
1. Are you a strong leader who can motivate people and help get them excited about what you're doing?
2. What are you doing to encourage "superfans" to spread the word about your music?
Share your stories below...