NOTE: This is part ten of a ten part series on Twitter. If you want to see firsthand how I use Twitter for promotion, follow me at twitter.com/davidhooper. Also take a look at Twitter for Musicians: The Complete Guide.
"Hi, do you want to be my friend?" Thousands of people ask each other this on Twitter every day by following someone. The first thing most people do when one of these requests shows up in their inbox is check out the profile of the person asking. Because unscrupulous marketers find a way to spam any electronic program available these days, and abuse the flow of information by sending unsolicited requests through automated programs, you need to take the time to check out their profile, rather than blindly following everyone who follows you first.
When a person begins to follow you on Twitter, try to get a feel for them. Who are they? Do you share common interests? Is there something there that could turn them into a client at some point? These are all good questions, but you must remember- they are asking the same thing about you when you follow them.
Your Twitter profile is a snapshot of who you are. It’s a quick 5-10 second glimpse into your world so someone can get to know you better. When you create an account with Twitter, you can chose from one of the pre-made backgrounds or you can use one of the many free Twitter-related tools to custom design your own. If you are really serious about branding yourself or your business on Twitter, and have a few bucks to spare, you can opt to have your Twitter profile custom made by a professional, just like a website.
Here are a few tips to think about when designing your Twitter profile.
• Keep it neat – Too many items on the page, just like a website, distract the viewer’s eyes from the content of the profile. Keep it simple and say what you need to say.
• Keep it consistent – Make sure your profile, and the wording in it, is directly in line with your brand, marketing campaign and other areas of your business you want to emphasize.
• Keep it short – Remember, you only have a few seconds to show off what you have before someone makes a decision whether or not they want to follow you back or follow you at all. Keep your point short and sweet.
• Keep it useful – What do you offer? How can they contact you? Where can they find samples? Make sure your Twitter profile is as useful as possible. People don’t like to hunt for information.
• Keep it interesting – Give your viewers a reason to talk to you. Ask them a question, make a controversial statement, do something small to get them into a conversation with you so you can determine their needs.
• Include links to your websites or even a freebie they could download.
Twitter is a useful tool for any business, especially a music business, but without a proper profile, the business has no identity. Make sure you take the necessary time to design a useful, branded and interesting profile so when you ask someone to be your friend; they don’t have to think twice. There are many other ways to pump up your Twitter profile, but if you follow the six steps above, you will be on a good path to developing a healthy brand.