Barack Obama takes over as President of the United States today, so I thought it was a good time to talk about some of the interesting things his team are doing to get people excited about what is happening.
One of the things, specifically related to the music business, is a "Victory Lap" mix by DJ Z-Trip. From a marketing standpoint, this is genius...
1. It associates Obama's inauguration, with some very powerful music that people are already connected to emotionally, which will add to the excitement people feel about having him as President.
2. It associates Z-Trip with a very powerful emotional event and the goodwill that Obama has will be spread to him.
Download Z-Trip's "Victory Lap" mix here.
One of the most powerful marketing concepts is getting involvement from the people you're marketing to. That's the reason order forms have a "check here" box or ask you to peel off and place a "Yes!" sticker when ordering. The more you're "involved" in the sales process, the greater chance you have of following through with the order.
Tonight, ABC will broadcast the Washington, D.C. Neighborhood Ball beginning at 8:00 pm Eastern, and people at Neighborhood Balls across the country will be sending in photos and videos of their celebrations. People are being encouraged to share their photos and stories at http://www.pic2009.org/celebrate.
Those with mobile phones can text OBAMA to 56333 for instructions on how to send in congratulation messages and pictures.
Facebook has an interactive application.
There is an app for iPhone.
You can follow the inaguration on Twitter.
Regardless of whether you're a fan, you should keep an eye on Obama's use of social media and Web 2.0 sites. What he's doing is working and it will work for your music career also.
Great observations on this. I think you're right on about the 'emotional' tie. Knowing your market is really important for this.
I remember reading somewhere that if you have a group of people meeting, play the top 40 from the time THEY were in high school and college. They'll do almost anything you ask.
Posted by: Antonio | January 21, 2009 at 10:58 AM