21-year-old Ryan Laird moved from Ontario, Canada to Nashville with the hope of kickstarting his music career. He then found out that lots of people do the exact same thing...
So he spent his "life savings" on a billboard that read "Hey Taylor, I LOVE your music. Will you produce my album? — Ryan."
What it looked like...
More on the story...
What happened because of it? Check out this video at the 1:35 mark.
Gotta give Ryan credit for going balls out like this. He didn't put a tiny classified as in a free newspaper, he didn't get a bus bench, and he didn't try to save a few bucks on the art design. He went big and it paid off.
Of course, if you're going to do something like this, you have to be able to back it up with good music. Check out Ryan's MySpace page and just that for yourself.
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