Developing a "Relationship" with Your Fans Using Online Video

Just because you're involved doesn't mean anybody else will be interested, but there are a lot of things about your day-to-day life as a musician, which I'm sure you take for granted. Getting this stuff on video is a great way to build rapport with your fans.

Here's an example of something we did for Music Business Radio.  Dan Buckley, our engineer, eats habanero peppers daily, so I got him some hot sauce for his birthday.  Thought it would be cool to have him try it on the air, so that's what we did...

It's lo-fi and the cuts of the text are so quick, many people won't be able to read them with ease. Doesn't matter. People want "behind the scenes" more than they do slick production.

If you've shot something like this with your band, feel free to link the video in the comments section.