Developing a "Relationship" with Your Fans Using Online Video

Just because you're involved doesn't mean anybody else will be interested, but there are a lot of things about your day-to-day life as a musician, which I'm sure you take for granted. Getting this stuff on video is a great way to build rapport with your fans.

Here's an example of something we did for Music Business Radio.  Dan Buckley, our engineer, eats habanero peppers daily, so I got him some hot sauce for his birthday.  Thought it would be cool to have him try it on the air, so that's what we did...

It's lo-fi and the cuts of the text are so quick, many people won't be able to read them with ease. Doesn't matter. People want "behind the scenes" more than they do slick production.

If you've shot something like this with your band, feel free to link the video in the comments section.

Comments

[The Redding Brothers]

Here is a video of us navigating our vehicle and trailer out a crazy dirt road to try to get to the castle we were performing at.

http://www.reddingbrothers.com/2/content/dangerous-ravine-driving-our-first-day-colorado

[Patrick]

Here is a vid of me breaking my arm in a band photoshoot.
www.newmusicmonday.com

[Phil Johnson]

I broke a sweat just watching that video...

[Katalin]

We're also publishing some behind the scenes video from time to time. Here are some: http://www.katalin-music.com/archive/bonbons/videos (the German site version offers some more, but not subtitled).

[Andy Milk]

For both our albums, we posted video podcasts of the process, along with tour diary videos from our recent October tour:

http://www.youtube.com/thevitalmight

[Will]

You could use these types of videos and other content to potentially sell fan club memberships, VIP access, etc to behind the scenes videos, songwriting sessions, photos, etc. A certain percentage of fans will want everything you produce.