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October 31, 2008

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Uncle (YouRockRadio) Indie

The music business is not dead. Dynamics have changed, that much is true. There are not many people living that do not enjoy some form of music. In the years that I have observed markets and trends, and the changing of the guards from the 60' when I was young until now, I have observed a couple of interesting points. Soon, very soon, we are going to watch a generation come of age that has never purchased one piece of recorded music. That much is a given.

The methodologies that Mr. Hooper proposes are right on point. I have no argument with this man or his research in this field, in fact... I respect his opinions and experience as I have watched him doing his thing.

There is one thing that will NEVER, EVER change in this business. It makes no difference what happens around us, this is a constant... You MUST become popular! There is no amount of money, connections, or talent that will create a career in music for you. The key is exposure, and the right kind. As musicians, we must get into the hearts and minds of our intended audience.

Sitting on a computer will not accomplish this task.

Kris Jackson

The music industry is not totally dead but it has changed dramatically. The major problem of the industry is finding a new method to capitalize on making money again from the music it's self. Artist need to just do more live performances in order of achieving any sort of profit from music. Until that fall apart music is still alive!

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