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July 25, 2008

Marketing with Online Audio

Are you talking to your online fans?

And by "talking," I mean that literally!

You're in the music business.  You know how powerful audio is.  And online, it's fastest, easiest, and most economical ways to increase album sales and get more people to your shows.

You can go WAY BEYOND just music. Check this out...

* Collect audio testimonials from club owners and fans, then post them on your online press kit.  Let these testimonials get your next gig for you.

How to you get them?  If you use a service like Xiosoft Audio, you just email your best fans (or happy club owners) a link.  Then they follow a 4-step sequence, and you have an audio testimonial - complete with photo - to add to your website.

* Send audio in an email.  An "audio postcard" will help to build a real relationship with fans, using the power of your voice.

* Add audio to your order pages, thank-you pages, and other secure areas with Xiosoft Audio's SSL publishing feature.

One reason I like Xiosoft Audio is that you can add audio to your website in two simple steps, using the phone or your computer's microphone.  The phone service is great if you're on tour.  You can do an "audio tour update" by calling a toll-free phone number.  Everything is posted automatically, so you don't need to touch a computer.

You can also upload previously recorded audio files, such as mp3s.  This is what we do with Music Business Radio and it works great.

Try it out for 7 days for just ONE DOLLAR, and if you like it, you can keep it for just $29.95 per month.
There are no long-term contracts, and you can cancel at any time.

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