Got this in my email box yesterday...
Earlier this year I met a guy named Chet Holmes who wrote the New
York Times best selling book "The Ultimate Sales Machine."
Now what's also very cool is Chet's daughter won the "Best Music
Video Of The Year" award and is launching her debut single on
So, Chet decided to bribe you. You go vote for his daughters song,
get a copy of his new book AND he'll give you over $10k in free
marketing training programs!
I already own the book, but I just got another copy so I could get
the bonuses. You can get your copy here NOW:
P.S. I didn't get anything for telling you about this, I just know
it was WAY too good a deal and wanted you to know about it too!
"Bum Rush the Charts" was a similar concept, which was pretty successful at getting the single being promoted to move up the iTunes download chart. Book authors and organizations like the Church of Scientology have used the technique for years. TBN does it every time they release a movie to theaters, selling out show after show, thanks to bulk ticket sales of church youth groups and congregations.
The basic concept works. Get enough people to buy your stuff at the same time and the industry will take notice...or at least give you a glance.
But the industry also wants other things... A good product, artist development, and a knowledge of the system and how it works.
If this were the NYC Marathon, would you accept a winner who found a shortcut and didn't run the entire race?
I'm not saying that you have to bust your ass for 20 years and attend the "School or Hard Knocks" to make it, but at the least, know a bit about how the game is played before you jump in.
As far as the product and artist development goes, take a look at the video and you tell me what you think. "Best Music Video of the Year?"
I certainly respect that she's at least putting something out. Most people don't even do that. But when putting something out, you've got to be aware of what else is out there. Does it really match the quality of other independent music videos and the songs behind them?
As far as the promotion, it's my opinion that this promotion falls flat for a couple of reasons...
1. Lack of clarity and an emotional "reason why." Sure, the incentive of "$10k in free marketing training programs" is great, but this deal is like mixing apples and oranges. The song has nothing to do with the book or marketing.
2. Lack of understanding about how the music business works. Look at this copy, which is from the page linked above...
"If you really want to show the suits the power of the internet, click here and call a radio station to request this song: 'Don’t’ Leave Me Yet' by Amanda Holmes."
Nice concept for 1995, but these days, the "suits" know all about the power of the Internet.
And it seems like the pot calling the kettle black, when you have some businessman in a suit trying to buy his daughter a place on the charts. I'm all for leveraging what you've got, but at least bring something to the table that is up to par with what the "suits" are releasing.
This is insulting to music buyers too! People buy music because they want to be entertained...not because they want to "show the suits" anything.
And the knowledge of how things in this business work gets worse...
The link takes you to a nationwide list of radio stations with the message:
"Call radio stations in your area and request that Amanda's song be played and you could personally help put her on "America Top 40" with Ryan Seacrest. They base their ranking by radio station requests and sales of the song on iTunes.
We think it's wonderful to put out a strong song like this and we thank you if you agree.
If we don't have a radio station in your area, please call one in Los Angeles or New York, the more calls the better. :-)"
Are you kidding me? First of all, American Top 40 does its charts based on Mediabase, which has nothing to do with sales on iTunes.
And would radio people even know who you're talking about? Has this song even been serviced to radio?
This thing would have worked a lot better had the sales message come from the daughter.
"Have you ever dreamed of being a singer? I have. When I was little, I remember singing along to my mothers Carly Simon records. I knew every song by heart.
I still have that dream. For the last three years, I've been writing and recording music and now, I've finally released my own record.
My father is a very successful businessman. He has always been very supportive, but didn't just want to spend money and 'buy' me success. However, he's agreed to give you $10,000 worth of marketing education, to help you with your dream, if you'll spend $1 to buy my new song via iTunes and help me with mine..."
You get the picture.
Feel free to post thoughts below.