Yesterday, I had a good conversation with Bob Baker, author of the Guerrilla Music Marketing Handbook, about his upcoming event in St. Louis, Indie Buzz Bootcamp.
Decided to tape the call... You can download the recording, if you're interested.
Now, if you'll allow me to put on my Dr. Phil mustache for a bit...
If you can't make Indie Buzz Bootcamp, or you're broke and don't feel like you can afford it, don't listen. You'll only be pissed at yourself when you find out what you'll be missing.
Of course, I suppose you could cancel your plans, charge it on a credit card, or get another job and make the extra money you'll need to attend... That's what somebody who is really serious about a career in the music business would do.
Yes, it will be short term pain, but the long term results will be worth it.
It's much like learning how to play your instrument... Not always fun to practice, but that works pays off when you're performing and are able to put on a good show.
Same is true for the business end of your music. Learn this stuff about marketing and how to sell yourself and you'll make more money.
Worth it? Hell yes, it's worth it.
Do what you need to do to attend. Make the sacrifice. That's what I would suggest, because all the big players from the independent music scene are going to be there and this is your chance to get face time with them. Plus, you'll get to find out what really works when it comes to making money as an independent musician as well as connect with others who are as serious about this as you are.
Derek Sivers from CD Baby will be there. We're talking the man behind a company which sells millions of dollars worth of music each year. He knows what gets people to buy and he's going to share that with you at this event. If you missed it, check out this recording of Derek for some great music business advice.
Tom Jackson will be there. You may not know the name, but you know the bands he's worked with and, once you see him in action, you'll never look at live shows the same way again. This guy is the man when it comes to making your stage show major label ready.
For a full explanation of who Tom is and what he can do for you, check out this interview I did with him...
I could give you a thousand reasons about how great this event is going to be and why you need to be there. Bottom line though is that you really need to go to St. Louis and experience it for yourself.
Bob is so confident in this thing that he has a 100% moneyback guarantee. At the end of the event, if you feel it wasn't worth your investment, just let him know and he'll give you 100% your money back, with no hard feelings.
But trust me...you're going to feel it's worth it because it will be worth it. I've been to Bob's events and they're worth 100x what he asks for.
So do what it takes to get yourself to St. Louis next month.
A final word... There is limited room at this thing and bands are signing up 3-4 people at a time. If you want to go, you need to make the decision now. It's going to sell out regardless, so it doesn't make a difference to Bob whether you personally go or not, but it will make a huge difference to you, the income you make, and your life in general. Don't kick yourself later because you missed out.
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