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April 15, 2008


Matt Rodela

I stumbled on this blog a few days ago....good stuff. I agree marketing is the biggest factor in the success of musicians, but it's also the hardest part!



Roxie Gullikson

Great article, David Hooper!

I think the list approach is great for readers, and your wisdom, of course, is invaluable.

I've posted your article for my readers at MySingSpace.com and look forward to posting more of your lists.

(Article posted at url above includes your authorship, appropriate links, etc.)

thanks so much!

Roxie Gullikson
Admin. OnlinePopstar

Chuck Woo


Thanks for the info, I agree with you whole heartedly. In speaking with artist and some indie labels, I find also that lack of planning on the business and marketing side is also a killer. Not having the right business and marketing tools hurt most chances. Another one is artist not having the right team around them. They have the hanger-onners but they are worthless in business, marketing or finances. Another key mistake is the thought that fame will bring fortune. Keep up the great work one day they will get it!

The Chuck Woo Marketing Blog

David Hand

Yeah, I would add that you need to be somewhat proficient with your music and practice all you can. I don't know how many times I've had bands open for us that brought some friends but ran more people out because they couldn't sing or play their instruments. IF you do original material it really helps to have good songs too.
Johnny Hiland, the guy that played on our latest project, practices at least 4 hours a day


Good Advice.


Uke Jackson

Some excellent advice, David. Much of it can translate from my career azs a musician to my other career as a playwright and producer. Some of it I knew, of course, but a refresher helps now and again. Thanks for all you do.
uke jackson

Craig Morrison

very interesting observation doc!

Andrew Stone

great blog! i wish i had come accross it sooner! i would love to see the idea of image explored further - what does it consist of? It's clearly more than what you wear and good photos, but must include things like the shows you play, the way you talk and walk etc.

The importance of marketing is huge, but without a clear image - what exactly are you marketing??

This is definitely something my band is trying to get on top of at the moment http://www.thequills.com.au

Sam Green & the Time Machine

David gives good head space. And I can remember him in the industry for years. He is there for us all. In his way. good advice

Thomas Paul

Mistake #1 Is definitely the BIGGEST. So many people try to "wing it" or "take short cuts" in this game then wonder why they gets "NO dough".
How can you play the game if you don't know the rules, can't recognize the pieces,don't know what the board even looks like and are too stupid to at least ask somebody who's played B4 or get a coach.

Michael Ososki

Much gratitude for your great advice, David. If marketing is our top priority, what other resources do you recommend to build this aspect?


Its great to have this kind of info available free to people like myself. I agree with all of the comments, but #5 I have always put my R.E.A.L. Life into my music. Anybody that listens to my words knows what I'm all about. So keeping it R.E.A.L. is my persona, I may have partied like a ROCK STAR but
I'll always be who I am when it comes to my music.
So this being said, do you have any suggestions on how you market being real?


Jack Holeman

The most important thing that a live musician can understand is how his or her original music and performance relates to their market.


If you play slow music, people rub bellies. If you play fast music, people buy refreshments (hint: refreshments, ding!) I use two fast, one slow in any given set, as a general rule.

Work the crowd and let your club owners know that you can work a crowd. Also, set up your audio with a stereo for the managers office with your main out mix down; something the manager can turn up and down, without having to leave the office."


Continually ask yourself, "Is my stuff better than the radio stuff? Better than the latest album stuff? What can we add and what can we take out? Do people listen to our music because it's good original talent and performance or is it just something to do on a night out?

Also, Is our music communicating a popular subject, and are we using interesting vocal parts more than loud instruments? (hint: ding! ding!)


Finally, Does our music fit the instruments into the songs we write and play in a manner that compliments the lyrics? (hint: Don't accent a soft, slow love songs with cannons or severe drum solos. Use tact, be tasty!)

If you prepare for success you will not only recognize it when it comes, but you'll participate in it as it occurs.


jason bailey

this is great topic and should put into a series to remind people week week that there is help out there and alot of people play better than you ...

Tricia Mitchell

"My New Persona"


The Phantom Of Rock

I totally agree with the ten mistakes!
I'm not afraid to ask for help, but I'm totally Broke....(I know, don't let people know that?)
I need a professional manager
How about you, Dave
Robert S. (The Phantom)
P.S.... Do you think I have what it takes?
Check it out if you have a few minutes
I've gave you my time.....

Young Blee

Two thumbs up from me, i think u should definitely run with a top 10 series. You would think that most of these points would be common knowledge among musicians but sometimes it's nice to get that reminder kick. Thanks Dave!


The "music" business is just that, a business. YYu must have a plan and be dedicated tolearning and growing with every opportunity. Seek to find a niche and explore perfecting that idea to help yourself. Marketing is in=mportant, but talent and drive are just as important.


I stumbled across this blog tonight and i think its great.I agree 100% about the ten mistakes.This blog is great info, good work.


Nicely written with loads of common sense. One of the things I noticed immediately is this list could apply to many industries/jobs... it's a great example of advice for the music professional, but also includes points that could be 'generalized' to help people in other professions. Like, not laying it all on the table, and having an actual marketing plan! Thanks for a nice read.


This is true, Great blog.


David, I came across this blog a few weeks ago and the tips you have mentioned are perfectly working for me. good work once again!


This is one of the best articles I have ever seen! Absolutely useful for singers and musicians.


Once again a great article David. I was a bit weak in developing ideas and your stuff has worked out for me in a big way. Thanks for the nice work!

JOhn Kelly

Quite interesting with innovative ideas. You should care about only those people who love your work and never listen to the people who don't. Pick your fans.


David first of all I would like you to thank for the help you have provided me. I'm a professional singer but sometimes I get stuck. This blog has helped me to improve myself!!

Thaks once again



Stewart Jennings

Once again a great and excellent work by David Hooper.

Being frank with thoughts has helped to make sure I never miss any good opportunities.

Larry Lipman

I loved the way in which you have explained this. Thank you.


I agree with what larry has said. David has a keen observation.Even I like his information a lot.

You fans will never let you down once you maintain a good relationship with them and they see that you are working hard.

Michael T

Yes, Am impressed with David's work. Reaching out your fans will really help you through developing a good career.
You should spend some time on them giving out your free recordings and a holiday album. We did it and it really works, just as David has said


I would like to appreciate David's work first of all.This article heps you in developing innovative ideas and if you implement these ideas you will never have to regret.
Excellent work by David.

kelly clark

Am really inspired by the ideas and thoughts David has. He is quite frank in his thoughts, which is a nice change from other music business information that is around.

I'm going to bookmark this one!

Harry Vikas

This blog is excellent and this is one of the best posts on here.

When I read this article,I thought of changing my ideas and implement the above so that I will never be making any mistakes again. Now I only deal with those people who hear me and maintain good relationships with them.I don't try to convince anyone as am not doing a business of convincing a person.

Thanks to David for all this!


I am a professional musician and 100% agree with what you are saying here. I see a lot of talented people screw things up big time because they think it's all about the music. It's not!! You have to have a mental game together also.

Ryan Hilton

Just a note to say thanks a lot for working on this and finding out our mistakes so that we can improve.

Jacob Smith

I'm really impressed with the way David has explained this! You have more clarity than other music business blogs.

Hope we can work together soon.


I would like to than David for his brilliant work

Your advices have proved to be very much useful for us.Each idea of yours woks out fine.I really need some more advices of this kind.

Thanks once again!

Anthony Adams

I would like to than David for his brilliant work

Your advices have proved to be very much useful for me.

I really need some more advice of this kind. Please add more top 10 lists about making money with gigs!!

Thanks once again!

Lewis Senter

I never have to regret when I implement your ideas. You have meant a ton of money to my bottom line.

jim jamison

Nice and cool work David. Keep it up.

Tommy Jackson

Thanks to David for writing this article. It helped me to rectify the mistakes I was making.

I used to blame other people for problems. Now I see I had a lot to do with it.

Albert Skyy

Yes, musical talent and money are really low on the list. I just heard an interview with a music business executive who said that persistence is the #1 thing.

Dan Buck

I agree with your ideas, David. It's not only the music that helps you to record great deals but also the mindset. "Law of Attraction" and the Secret have really helped me with this.

Maria Alexa

Once again, great stuff by David Hooper. Thank you.


This is the article I was looking for. Being a newbie in this field of music, I was making all kinds of blunders. This article helped me out a lot.


I do agree with what Stuart has said.This article is not only helpful for newbies in the music business but also for the other professionals working in any business field.

Thank you!


I'm very much happy with the outcomes i have gotten by implementing David's ideas. They have given me an inspiration and I never miss them.

I would like to thank David for his perfect work of writing the article for musicians. :)

Jackie Stewart

i certainly espouse with all points being made out.
the blog certainly makes out the do's and dont's for an emerging as well as a new star.and if one certainly takes this peace of advice one should do well. the most important thing for me was that of saying yes to everything. I have done this, but now realize that one should think before taking on a new project. Be picky!!


I agree artist give up to mush power to record companies.


Thank you for this, it really help a lot especially for the newbies.this is really helpful.

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