Big Budget Porn (and Judas Priest)

I've said it for years and here's yet another example that I'm right...

If you want to see trends in the online and entertainment industries, from both marketing to product creation, watch what the adult industry is doing.

For example, the current edition of AVN (Adult Video News) has a cover story on how big budget adult features are making a comeback.

Why?  Because in a crowded marketplace, you have to do what you can to set yourself apart from everybody else.  And any idiot with a video camera can record people having sex...but only the big boys, who have lots of money, years of project management experience, and superior marketing power, can successfully create and market something huge.

We're going to see the same from music companies also.  For example, the new Judas Priest album is a 2-CD (or 3-LP) concept album about the life of 16th century prophet, Nostradamus.

And the album is just the beginning... Expect to see a huge live show, a video release with "making of" footage, and lots of other products and services which will make this an "event" that will set the band apart from similar sounding acts.

Comments

[Phil Johnson]

Agreed... The adult industry is a huge trendsetter in both the entertainment industry and the internet industry. If you want to see what the newest tricks of the trade are on websites, surf porn.

That "Pirates" porno was the biggest selling one last year. BIG budget on that one. And I think another connection is the big screen concert films and opera performances we're seeing now. With the Stones and U2 and such.

Those are going to be a great way for people to see a concert without shelling out huge bucks for it.

And could it be that people might finally be getting tired of watching things on tiny screens? ;)

[Derek Sivers]

Have you noticed that for every trend there's an opposite trend that benefits?

"Everyone only wants tiny bite-sized TV from YouTube"
True, but giant 100-hour-long dramas (24, Lost, Sopranos) are more popular than ever.

"Everyone is driving gig gas-guzzling SUVs"
True, but notice the hybrid Prius, Mini Cooper, and Smart cars.

"Death of the album. It's only songs, now."
Maybe this will re-invigorate the long concept album?

--
Derek Sivers
http://sivers.org