You've surely head of Pandora, a streaming radio service which creates a custom station for each individual user.
But what a lot of people don't know is that Pandora treats independent and major label music just the same. And that means, based on the company's 396 characteristics for analyzing music, you have as much opportunity to have your music played as anybody else.
I recently interviewed the founder of Pandora, Tim Westergren, on Music Business Radio. Below is a video we shot while taking Tim to his next appointment, which explains more about how users can submit music to Pandora and what they're looking for.
The full interview with Tim is currently being edited, but will be available to you via the Music Business Radio podcast shortly.
And more of my thoughts on how you can use Pandora to develop new material as well as a promotion strategy will be available shortly as well...