And Five Mistakes Band & Label Sites Make is going to show you some of the reasons why.
This, my friends, is the reason the sites you see me do, sites like the one for my film and TV licensing newsletter or music conference are a single page, with little or no graphics. It's not because I suck a web design or can't hire it out...it's because sites like these get results.
And it's that what you have a site in the first place? This isn't about you...and it's most definitely not about your web designer. It's about your fans. And your fans want information, not ego-stroking Flash intros.
For those of you who don't believe it, put a split test your site, put 50% of the traffic to the fancy page, and put 50% of the traffic to a more basic one. Numbers don't lie, so let that be the judge.
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