Ad Age says that Sammy Hagar is making a killing in Tequilla and related goods and services. According to them, "Mr. Hagar does not disclose sales for his enterprises, but Cabo Wabo executives said he could retire now as a multimillionaire from sales of the tequila and its related businesses."
Hagar created and oversees Cabo Wabo Enterprises, which includes two restaurant/nightclubs, a hot-selling premium tequila brand, a growing entertainment festival, and a budding merchandise line.
Unlike many marriages between brands and musicians, he isn't a celebrity endorser licensing his name. He built his Cabo San Lucas cantina in the '80s because he wanted a place to play music when he vacationed there. He later bought a local tequila manufacturer.
His friends and advisers thought he was crazy, he said, and his accountant quit, saying the ventures were a waste of money. Instead, the cantina flourished and the tequila sold.
And for those that don't drink alcohol, try Nelly's Pimp Juice.