Are ring tones a viral marketing tool? According to Artemis Records, yes.
They're including Xingtone software on the “Palm Trees and Power Lines” CD from the band Sugarcult and hope that you'll use it to transform any song on the disc into a ring tone for your mobile phone.
An easy way to get people talking about your music. And right now the novelty is still there to get a little ink.
The only problem is that you have to register the Xingtone for $15. Why not just distribute the ring tone directly and bypass the software altogether?
