I'm one of those guys who is always thinking about how to translate what I see in day-to-day life into more sales for my clients. My mind just doesn't stop.
So it should be no surprise to you that I was thinking about how musicians could sell more music when I pulled into the service station to fill my car with gas a couple of nights ago. Yes, my mind never stops thinking about this stuff.
As I got out of the car, pulled out my debit card, and swiped it, without thinking, I picked up the supercharged, ultra-high octane rocket fuel that is something like $3/gallon right now. Not what I wanted, so I put the pump back down and got the standard fare.
And while my car was filling up, I looked around at the other pumps at the station. Every one of them was set up so the higher dollar gasoline was the most easily accessible. Brilliant.
Look, I'm the first to admit I don't know shit about cars and don't care to, but I do know that the majority of cars have no need for the high octane "premium" fuel that is being sold. It's simply there because there is a higher profit margin on it.
Like CDs and EPs, the costs associated with transporting, distributing, and storing standard and premium fuel are the same. Cost of marketing? Same. And transportation, distribution, storage, and marketing are basically everything.
So why not push the higher dollar product?
Something to think about when you're thinking of your next release. Other than the time you spend putting stuff on tape and getting it ready to be listened to, every other cost is the exact same.
And that, my friends, is why you don't see a lot of singles being sold in retail stores.
More tomorrow...
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